Privacy policy
This Privacy Policy describes how Second Wave Vintage Ltd (“Second Wave Vintage”, “we”, “us” or “our”) collects, uses and discloses your Personal Information when you visit or make a purchase from www.secondwavevintage.co.uk (the “Site”).
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”.
Device information
Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what pages or products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags or pixels.
Disclosure for a business purpose: shared with our processor Shopify and the analytics and advertising partners listed below.
Order information
Examples of Personal Information collected: name, billing address, shipping address, payment information, email address and phone number.
Purpose of collection: to provide products to you and fulfil our contract, to process your payment, arrange shipping, provide you with invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and, in line with the preferences you have shared with us, send you information or advertising about our products.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify, our payment providers and our delivery partners.
Customer support information
Examples of Personal Information collected: your name, email address, order details and the content of any messages you send us.
Purpose of collection: to provide customer support.
Source of collection: collected from you.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We use Klaviyo to send marketing emails and SMS messages to customers who have signed up to receive them.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, including Google, Meta (Facebook and Instagram), Pinterest and Microsoft. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies, which you may consent to depending on your location.
You can opt out of targeted advertising by visiting:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt out portal at http://optout.aboutads.info/.
Using Personal Information
We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services and offers.
Lawful basis
Under the UK General Data Protection Regulation (UK GDPR) and, where it applies, the EU General Data Protection Regulation, we process your Personal Information under the following lawful bases:
Your consent;
The performance of the contract between you and us;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information, subject to any information we are legally required to keep, such as records for tax purposes. For more information on your right of erasure, please see the “Your rights” section below.
Automatic decision making
You have the right to object to processing based solely on automated decision making (which includes profiling) when that decision making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision making include:
Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Your rights
You have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated or erased. If you would like to exercise these rights, please contact us using the details below.
Your Personal Information may be transferred outside the UK and Europe for storage and processing, including to Canada and the United States, by our service providers such as Shopify. For more information on how these transfers are protected, see Shopify’s GDPR information: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the “Right to Know”), to port it to a new service, and to ask that your Personal Information be corrected, updated or erased. You can also designate an authorised agent to submit these requests on your behalf by contacting us using the details below.
Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). Cookies also provide information on how people use the website, for instance whether it is their first time visiting or if they are a frequent visitor.
Cookies necessary for the functioning of the store
Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.
Reporting and analytics
Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing and referrals.
_shopify_sa_t Shopify analytics relating to marketing and referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.
We also use cookies and similar technologies set by the third party services described in this policy, including Google, Meta (Facebook and Instagram), Pinterest, Microsoft, Klaviyo and our reviews provider Loox.
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser settings. More information can be found in your browser’s help file or at www.allaboutcookies.org.
Please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
SMS and MMS marketing
If you sign up to receive text messages from us, we will only use the information you provide to send you messages and respond to you if necessary. This includes sharing information with platform providers, phone companies and other vendors who help us deliver messages. We do not sell, rent, loan, trade or lease any phone numbers or customer information collected through our text message programme to any third party. We may disclose information where necessary to comply with any law, regulation or government request, to avoid liability, or to protect our rights or property. You can opt out at any time by replying STOP.
Changes
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at secondwavevintagestore@gmail.com or by post at:
Second Wave Vintage Ltd, Willway Yard, Willway Street, Bristol, BS3 4BG, United Kingdom
If you are not satisfied with our response to your complaint, you have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection authority: https://ico.org.uk/make-a-complaint/
Last updated: 22 October 2026